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New Betting Sites 2024: List of the Best New Bookies

  • Written by Martina Maritato
New Betting Sites 2024: List of the Best New Bookies

Are you searching for new betting sites to play on? The betting industry is growing at a rapid pace and here at Bet & Skill, we recognise that with that comes lots of new bookmakers. With each new face, there's new innovative features and odds across a range of different sports. We've compared a great number of bookies in order to give you a comprehensive list of the best to choose from in 2024.


Best New Betting Sites 

New betting sites in 2024 are not necessarily the best ones. That's why we've narrowed down and compared our top choices. We always work to bring you the best new online bokies, with fully in-depth reviews and the very best betting offers and promotions from them. Remember our bookmakers page has an extensive list of reviews from the latest sites too, while below you'll find our selection of top new betting sites to play with.

BetMGM
4.6/5

Golden Acca: up to 200% on your winning accumulators

Weekly £5 Free Bet

Golden Silks: up to £10,000 extra winnings for Horse Racing

Golden Goals: Win up to £2M with six Correct Scores

Golden Wheel: Play for free, win Prizes every day

Bonus Code

Bet £10
Get £40 in Free Bets

#ad New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 Acca, 1 x £10 Horse Racing, 1 x £10 Football, 1 x £10 Bet Builder. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. Gambleaware.org
LivescoreBet
4.3/5

£5 Free Acca Bet every week

Squads Free-To-Play Game: Win £50 for each goal

Livescore 6: Win a Millionaire Jackpot by predicting Correct Scores

Price Boosts & Daily Enhancements

Extra Places & Best Odds Guaranteed every day

Bonus CODE

Bet £10
Get £30 in Free Bets

*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware®. 18+
Gentleman Jim
3.0/5

Big Odds and High Limits

Simple to use and easy to understand

Vast range of betting markets, sports and leagues

Wide variety of payment methods accepted

Excellent customer service

Bonus Code

Super Competitive Odds

#ad 18+ UK customers only | Full Terms and conditions apply, Geo-restrictions apply. Please gamble responsibly. Play safe. GambleAware.org.
PricedUp
3.1/5

Tons of In-Play events every day

Build-a-Bet: Create the bet you want

Top-notch Mobile App on Google Play and App Store

Recommended for NFL betting

Live streaming available on UK & Irish Racing

Bonus Code

Bet £50
Get £20 Free Bet

18+ New UK Customers Only. Use promo code bet50get20 and make a mini deposit of £50, place a min £50 bet within 24hrs of signup on any selection min odds of Evens (2.00) and receive a £20 free bet upon bet settlement. Cashed Out/void bets & Build-a-Bet do not qualify for this promo,  e/w bets must be £50 each-way (£100 total stake). Free bet expires after 7 days. Full T&Cs apply.#ad
Midnite
4.0/5

Weekly rewards with Bet Acca and Bet Builder Clubs

Free Daily Scratchcards: win Free Bets & Other Prizes

Highest In-Play Odds

Build Big Accas Through Acca Assist Tool

Excellent Customer Support

Bonus Code

Bet £10
Get £20 Free Bets + 50 Free Spins

18+ New UK customers. Bet £10 on accas with 4+ legs, min odds 3/1 (4.0). Get 4x £5 Free Bets and 50 Free Spins, valid for 7 days on selected bets and games only. T&Cs apply. BeGambleAware.org.
JeffBet
3.4/5

Weekend Sports Cashback up to £500

PayPal, Apple Pay & Pay via Phone accepted

Top-notch Live Betting platform

Rewards Programme

Recommended for eSports betting

Bonus Code

Bet £10
Get £30 Free Bet

New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+ #ad begambleaware.
DragonBet
3.0/5

Competitive Odds and High Limits

Recommended for Welsh sporting events

Wide range of sports, leagues and betting markets

In-play betting & Virtual Sports

Top-notch customer support

Bonus Code

Unbeatable Odds

#ad 18+ UK & Welsh customers only | Geo-restrictions apply,Full Terms and Conditions apply. Please gamble responsibly. Play safe. GambleAware.org.
SportsBroker
3.3/5

Revolutionary and easy-to-use pool betting platform

Mobile app available on App Store and Google Play

Licensed and regulated by the UK Gambling Commission

Growing Betting Community

SB Guarantee: money to be won in every match, even the less popular ones

Bonus Code

Bet £10 &
Get A Free £30 Bet

*18+. GB only. New and eligible existing customers only. During promo period a £10 minimum bet is required and settled to qualify. £30 in free bets credited as bonus funds. Min bonus bet £1. 3x bonus wagering requirement. Bonus expires after 30 days. Payment method, withdrawal, player, and time restrictions apply. Terms apply. Play responsibly. GambleAware®: Gambling Help & Gambling Addiction (www.GambleAware.org).
VirginBet
3.8/5

£5 Free Acca Bet when you place four £5 accas

Fives Free-To-Play Game: Win £50 for each goal

Best Odds Guaranteed & Extra Places on Horse Racing

Price Boosts & Daily Enhancements

Watch Live Racing from the UK, Ireland, US, France & South Africa

Bonus CODE

Bet £10
Get £20 in Free Bets

#ad New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
ThePools
4.3/5

Best Odds Guaranteed & Free Bets on all UK & Irish Racing

Featured Create-A-Bet bet builders

ThePools Football Squares: Win up to £500 every week

ThePools Picks: Play for free, win £50 Cash & amazing prizes

Classic Pools: Pick Score Draws to win up to £3 Million

Bonus Code

£10 Weekly ACCA Free Bet + 100 Free Spins

#ad 18+, UK only. Min odds and selections apply per offer. Cashed out bets and bets on non-runners do not qualify. Free bets are credited at bet settlement and will expire 7 days after being credited. Full terms apply per offer. Gamble Responsibly.
StarSports
3.4/5

15+ Betting Shops across the UK

Daily Offers & Odds Enhancements

Build-A-Bet - take control of your bets

Best Odds Guaranteed on UK/Irish Greyhound & Horse Racing

Two Good: Get paid if your team goes two goals up

Bonus CODE

50% Back as a Free Bet up to £25 + 25 Free Spins

#ad New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | BeGambleAware.org
7Bet
3.3/5

Create the bet you want with Bet Builder

Partial and Total Cash Out features

Acca Boost: get additional winnings if your bet is lucky

Early Payout: Receive your winnings before the match ends

Boosted Odds: Get bigger odds on the main sporting events

Bonus Code

100% Bonus up to £50 on your 1st Deposit

*ad 18+. 1st deposit only. Min deposit £10. Max bet £2. Max Bonus £50. 40x Wagering. Bonuses playable on Casino slots and Crash games. 30-day bonus expiry. User Agreement & Bonus T&Cs apply. GambleAware.org).
NRG
3.3/5

Premier League price boosts

Build-a-Bet Tool: Create your Bet Builder bets

UK & International Horse Racing

Advanced Live Betting platform

Great Odds on NBA, NFL & NHL

Bonus Code

Bet £20+
Get a £10 Free Bet

#ad New customer only. Place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days.  BeGambleAware.org. T&Cs apply. 
AllBritish Sports
3.5/5

Acca boost on al Football bets of 4+ selections, up to 50%

Top-notch Bet Builder feature

Football fast markets

24/7 Live Betting

Great Odds on US Sports

Bonus Code

Get a 10% Cashback as Cash - Always!

#ad Cashback is cash without restrictions. Full T&C's apply. No max Cashout. Gambling can be addictive. Play responsibly. begambleaware.org. 18+.
PlanetSport
3.6/5

Acca Bonus: up to £50 Extra on Winning Accumulators

Free £10 Bet Sportsbook Rewards

Beat Sav: Challenge Robbie Savage in a Free Premier League Predictor Game

Best Odds Guaranteed

Watch & Bet in the App

Bonus Code

Free £10 Sportsbook Bet

18+ UK & Ireland customers 18+ only. Place ten £10 cash bets at evens or above on sports (Monday-Sunday) to get a £10 free bet the next Monday. Virtual Sports, cashed-out, void, or already-qualified bets do not count. Free bets expire in 7 days. One per customer. Full T&Cs apply. #ad.
SpreadEX
3.7/5

Fixed Odds & Spread Betting

Boost your Acca Winnings by up to 75%

Spread-Free Bets: Bet with no house margin

Three Cashout Options (One-Click, Partial or Auto Cashout)

Bet on the go via tablet and smartphone apps for iOS or Android

Bonus CODE

Bet £25
Get £40 in Bonuses

#ad 18+. Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Get 5 x £5 free fixed odds bets + 2 x £5 free Total Goals spread bets + 50 free spins on Starburst. Each free spin is worth 10p and there are no wagering requirements. Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. T&Cs Apply. begambleaware.org
QuinnBet
4.4/5

Acca Bonus: Free Bet up to £50

No Goals No Worries: Refund if it ends 0-0

Best Odds Guaranteed & Refund if 2nd to Fav

Daily Free Bet: 5% of your total stake

Weekly Reward: Get 25% of your losses back

Bonus Code

50% back up to £35 + 10 Free Spins!

If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly #ad.
BetGoodwin
4.0/5

£100 Free Bet if Beaten by a Nose or Falling at Last

Best Odds Guaranteed

Price Boosts on Football Matches

Virtual Sports: Football, Cycling, Horses & more..

Recommended for Horse Racing & Greyhound

Bonus Code

50% Back As A Free Bet Up To £25

18+ Offer valid for new Betgoodwin customers 18+. 50% of first day losses refunded as free bet. Max free bet per customer £25. Min. 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. Free bets non withdrawable. Free bets to be credited within 24 hours. Betgoodwin Terms and Conditions apply #ad.
CopyBet
4.0/5

Acca Bonus up to 20% Extra on your winnings

Copy Bets from profitful Tipsters or become a Tipster

Weekly Challenge: place £50+ & get a £5 Free Bet

Best Odds Guaranteed on Horse Racing

Unique UK betting platform (regulated by UKGC)

Bonus Code

Bet £10 &
Get £50 Free Bets

#ad 18+ New UK customers only. The qualifying bet should be a single bet, start at £10, and have 1.9 or greater odds. 5 Free bets include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet in-play, 1 x £10 Free bet Acca. 7 day expiry. Max payout – £500. Full T&Cs apply. begambleaware.org.
Grosvenor
4.0/5

Best Odds Guaranteed on UK & Irish Racing

Odds Enhancements on Big Matches

Free Grosvenor Casino Membership

Watch & Bet: LIve UK & Irish Racing Free

Scratch & Win: Play for free, get a prize every day

Bonus Code

Double The Odds On Your First Bet

#ad New customers. Max £10. 100% Odds Boost token. Keep it fun - set your deposit limit.T&Cs apply. 18+ BeGambleAware.org
Fitzdares
4.0/5

25% Bonus on Winning Lucky 15, 31 & 63s

Saturday Acca Club: Money Back if one leg lets you down

Rags To Riches: Refund if your horse is 2nd to a 20/1+ shot

Get 10% Back on Weekly Racing Losses

Fitzdares Club: get Best Price Guaranteed & Free Bets

Bonus Code

Bet £50
Get £25 in Free Bets + 10 Free Spins

18+ New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. #ad.
Fafabet
3.9/5

£25 Create-A-Bet Bonus for Bet Builders

Free Bet if 2nd to the Favourite

Bonus on Winning Trebles, 4-Folds and 5-Folds

Acca Bonus: Free Bet if your 3 or more Acca wins

Bore Draw Money Back: Refund if it ends 0-0

Bonus Code

150% bonus up to €/£100

#ad New 18+ New Customers only. Deposit min €/£50 and bet on Euro 2024 with min odds of EVS (2.0). Get 150% deposit bonus if you wager 4x your deposit during the first day, up to €/£100. T&Cs apply begambleaware.org | Please gamble responsibly
HollywoodBets
3.6/5

Acca Insurance: 1x, 2x or 5x your stake back if 1 leg lets you down

Best Odds Guaranteed on UK, Irish and South African racing

Acca Bonus: up to 50% on your accumulators

Recommended for Premier League accas

eSports, Virtual Sports & Bet Games TV

Bonus Code

Up to £30 Back as Free Bets + 20 Free Spins

#ad 18+. New customers only. Within 3 days of registration, place a minimum £10 qualifying bet at minimum odds of 1.5 (1/2) as their first bet that is subsequently resulted as a loss. Within 3 days of registration, place a second and third minimum £10 qualifying bets on Racing Markets at minimum odds of 1.5 (1/2) that subsequently resulted as a loss. All qualifying bets must be placed on different events. T&Cs apply. GambleAware.org
Parimatch
3.9/5

Enhanced Odds on Big Sport Events

Cash-Out, E-Sports & Virtuals

Competitive Odds

Hat-Trick Hunt (Free To Play Game)

Run For Your Money: Refund if your horse doesn't run

Bonus Code

Bet £10
Get £50 in Bonuses

18+ New customers only. Opt in and bet £10 on the Games (odds 2.00+) by 10:00 UK Time on 08/08/2024. No cash-out. Get 4x£10 Free Bets for the Games (odds 2.00+) + £10 Slots Bonus on Lighting Storm. 40x wagering, max redeemable: £250. Rewards expire in 7 days. Offer valid until 10:00 UK time on 08/08/2024. Selected payment methods only. T&Cs apply, see below. GambleAware.org | Please gamble responsibly #ad.
BetUK
3.5/5

Acca Club: up to 200% Extra Winnings on your accas

Weekly Football Offer: £5 Free Bet every single week

BetUK Racing Six: £50k Jackpot, Free-To-Play predictor game

Free Bet Club: get 2 x £3 Free Bets every week

Live Streaming (Horse Racing, Greyhounds & eSports)

Bonus Code

Bet £10
Get £30 in Free Bets

#ad 18+ New cust only. Opt in by placing a £10 qualifying bet at 4/5 (1.8) odds or greater between 09:00 13/04 and 08:59 14/04 to receive 3x Rewards: 1 x £10 Bet Builder, 1 x £10 Acca Bet and £10 Live Casino Chips on Live Lightning Roulette  (x10 max win). 7 day expiry. Exclusions & T&Cs apply. Stake not returned. T&Cs Apply. begambleaware.org | Please gamble responsibly
Rhino.bet
3.4/5

Charged Up Odds: Daily Enhancements

Build-a-Bet Tool: Create your Bet Builder bets

Bet & Get Free Spins

Best Odds Guaranteed

UK & International Horse Racing

Bonus Code

Bet £25
Get £10 Free Bet

18+ only. New customers only. Place a minimum £25 bet on any selection with minimum odds of evens (2) and receive a £10 free bet upon bet settlement. Use promo code b25g10fb. Free bets are awarded as free bet credits. Full Terms & Conditions apply. #ad
BetZone
3.9/5

theZone: Get £10 in Free Bets Every Week

Money back if your horse is beaten by a neck

Virtual Football League, Virtual Horse Racing & Greyhounds

Build-A-Bet: Very intuitive Bet Builder tool

Dozens of Shops Across the UK

Bonus Code

50% Back as a Free Bet
up to £60 + 60 Free Spins

Welcome Offer in 2 parts. 18+ | New Customer Only – Promo Code: BETZONE60 required | Sports– 50% back on net LOSSES over your first 3 calendar days | requires min 3 x£10 qualifying bets in same 3 days | Certain bet types excluded | Min return £1 free bet | Casino – Deposit and Wager £30 on selected Welcome slots | Free spins value 60 x 10p | T&Cs apply | Available until 23:59 on 31/01/25 GambleAware #ad.
Mr.Play
3.4/5

Betting Battles & Leaderboards

PlayBoosts: boost your winning by up to 77%

Betting Tips Bot

Cash Out & Bet Builders

Fast Markets & Player Props

Bonus Code

Bet £10
Get £15 Free Bet

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.  BeGambleAware.org. T&Cs apply. 
VBET
3.6/5

5UP & Golden Shot: Win Huge Cash Prizes, Free Bets & Free Spins

AI Betting Assistant: Meet Your Game-Changer

Live Betting Platform with Multiview

Bets Odds Guaranteed on all UK & Irish Races

eSPorts, Virtual Sports & Bet Games TV

Bonus Code

£10 in Free Bets + £10 at Casino & 20 Free Spins

#ad Only available to new, verified customers residing in the UK. Stake £10+. Get 2x£5 free bets, £10 in bonus money at Casino and 20 free spins. Full T&Cs apply. 18+ Please Gamble Responsibly. BeGambleAware.org
Kwiff
3.3/5

Supercharged Cash Out

Acca Shield: get up to £20 if your football acca fails by one

Top £10 Get a £10 Surprise Bet

Sports Reward Club: play accas, get free bets

Refund if 2nd to favourite (Horse Racing & Greyhounds)

Bonus Code

Get a £30 Surprise Bet

#ad 118+ BeGambleAware. New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
TheOnlineCasino Sports
3.1/5

Champions League Cashback: get 10% of your deposit losses back up to £500

Premier League cashback up to £500

UK, Irish and International Horse Racing

Reward Program. unlock exclusive benefits

Newly UKGC licensed operator

Bonus Code

Bet £20 &
Get a £40 Free Bet

#ad New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
LuckLand
3.0/5

UK & International horse racing

Competitive Odds

Cash Out: Take control of your bets

Powered by Aspire Global

Bet builder available on 8 different sports

Bonus CODE

Bet £15
Get £10 Free Bet

#ad New Customers Only. Max One £10 Free Bets. Qualifying Bets Must Be Placed At Odds Of 1/1 Or Greater. Paid As Bonus Token With Min 4/5 Odds Req. Skrill, Neteller & Paypal Not Eligible T&Cs Apply. 18+. begambleaware.org
Mr.Mega
3.0/5

Combo Boost: up to 77% extra winnings in Cash

100% Bonus up to £50 with Mr.Mega Casino

Cash Out Feature & Rewards Program

In-Play Betting With Real-Time Simulated Game

Powered by Aspire Global

Bonus CODE

Bet £15
Get £10 Free Bet

#ad 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £15, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply. GambleAware.org
Vegasland
2.9/5

New UKGC licensed Sportsbook

Regular Promo Specials

Cash Out: Take control of your bets

Powered by Aspire Global

Bet builder available on 8 different sports

Bonus CODE

Bet £10
Get £10 Free Bet

#ad 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. T&Cs apply. begambleaware.org.
  • 2.5/5PriveWin - Bet £10 Get a £10 Free Bet
    Safe, fun, fair, regulated and secure betting site
    New Players Only. Min £10 qualifying bets, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. begambleaware.org. 18+
    Powered by Progress PlayFree Bet MondaysWager Wars & Betting LeaderboardsUltimate in-play betting platform Unlock Rewards every day£10Claim
  • 2.5/5RedAxePlay - Bet £10 Get a £10 Free Bet
    Just verify your email address & place a wager
    New players only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits. Full Terms apply. 18+. begambleaware.
    Powered by Progress Play£20 Free Bet every MondayWager Tournaments & Betting CompetitionsLive Multiview feature Tennis Cashback bonus £10Claim
  • 3/52kBet - Bet £10 Get £30
    Credited as a single free bet token
    New Players Only. Minimum £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £30, minimum odds of 1.5, stake is not returned, max Conversion £20, 10X wagering the winnings, bonus bets valid for 7 Days from issue. Payment method restrictions apply. Full terms apply. Play responsibly. 18+. BeGambleAware.org.
    Licensed by UK Gambling Commission Cashback on Losing Bets Rewards Store & Leaderboards Live Betting with Multiview Vast Selection of Sports & Markets£30Claim
  • 3/5BetRino - Bet £25 Get £50 Free Bet
    Promo code: BB50
    New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
    Quick Bets Rewards Store - Choose Your Prizes Sport Betting Leaderboards New betting site UKGC licensed£50Claim
  • 3/5Luckster - Bet £10 Get £10
    One of the freshest new entries into the UK online sports betting market.
    18+ only. This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Full T&Cs apply.
    Great for pre-match & in-play football Competitive odds across a range of sports Cash Out available iOS and Android friendly Powered by Aspire Global£10Claim
  • 3/5SpinzWin - Bet £10 Get £20 Free Bet
    New UK online sportsbook... worth a try!
    New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. #ad. 18+. begambleaware. Full T&Cs apply
    Powered by Progress PlayBoku & PayViaPhone Betting LeaderboardsCashback Bonuses Rewards Programme£20Claim

What We Look For In A New Online Betting Site 

There are lots of attributes we consider in a new betting site to make sure you're only experiencing the best. These are:

  1. Sign up offer - Looking at the welcome offer is one of the first things you do. Find out what type of offer it is. How much is it worth?
  2. Licensing- A UK license from the UK Gambling Commission is a sign you can trust the new UK bookmaker.
  3. Variety of banking methods - There should be a variety of payment methods from card to PayPal to Boku. Also, consider how long it will take to withdraw or deposit.
  4. Range of odds and markets - Does the betting site offer good odds and the sports you'd like to bet on?
  5. Betting promotions and rewards - Ongoing promotions for existing customers or just the welcome offer?
  6. Quality customer service - A range of contact methods like live chat, telephone, email and FAQ pages. Also times of availability for customer support - is it 24/7?
  7. Live betting and streaming options - Most online bookies have a live betting section, though be sure to check before joining a new betting site. Is there live streaming too? We always prefer the latest UK betting sites who let you watch while you bet.
  8. Mobile betting - The best new bookmakers also tend to produce some of the best betting apps.

Why Choose A New Betting Site Over An Established One 

There are lots of reasons why you would choose a new betting site instead of a more established one. From bigger bonuses and promotions to better value and bigger odds, more betting opportunities to a wider range of payment methods.

New Customer Sign Up Bonuses

New online bookmakers will typically have top sign up offers, however a large sign up offer doesn't necessarily mean better. Things like high wagering requirements can turn a good looking betting offer into a non-starter. It's always wise to choose a bonus from a new online bookmaker that suits your gambling style as opposed to choosing based on size.

For example, small wagers on longshot accumulators each weekend could equate to a risk-free bonus being best for you, whereas a large matched deposit bonus wouldn't be worthwhile as you'd get nowhere near the wagering requirements in 30 days.

Before signing up to a new online bookies, make sure you look out for:

  • Promo codes (if needed)
  • What minimum deposit amount there is to unlock free bets (checking what payment methods are excluded too e.g. PayPal or Skrill etc)
  • Minimum odds/selections needed to unlock the offer
  • Free bets expiry time (usually 7 to 30 days)

Bigger & Better Odds

Another simple way new online bookies UK aim to stand out from the crowd is by being the best. One of the biggest factors - amongst many - is how much money a punter can win or lose. Being a better punter requires winning more, and to win more you must make your bets at the best price, and with an online sports betting site offering a low margin. New online bookmakers are aware of this, and so are in competition to make you sign up with them and make the most out of the prices when placing bets.

Greater Betting Opportunities

As a punter logging on to one of these new betting websites UK, one of the main things you want is choice. Online bookies know this and so they have worked to provide punters with as many differnt betting opportunities as possible. Whether they're adding new sports and leagues to bet on, or they're giving you increased ways to bet on the big games, this is a major plus for punters and one that should be used to your benefit. While you will not use all the betting markets, selecting from 100 instead of 80 equates to greater flexibility in deciding how you want to bet.

Wider Selection of Payment Options

People want more than just the option of depositing to a betting site using their bank card online. E-wallet payments like PayPal, Skrill and Neteller, pre-paid cards like Paysafecard, and pay by phone methods like Boku, are becoming increasingly common. Even Bitcoin betting sites now exist, allowing for even greater choice when it comes to depositing.


Incredible Mobile Betting Experience

Technology is improving rapidly and the best betting sites are making sure they adopt the latest advances to the max. These sites have state of the art mobile betting apps, meaning you can take your betting with you on the move. In the mobile world, new online UK bookmakers are bring betting to life. If you plan to bet on the go than consider the latest betting sites that have mobile apps available for download, so you're never more than a touch away from placing a bet on your phone. Some sites will also have an enhanced mobile browser experience, which you could bookmark a link to on your home screens as well.

What Are The Pros Of A New Betting Site? 

As many experienced punters know, choosing the right new bookie should be by no means random. Whether you're a casual player or a pro - the selection process should still be thorough.

  1. New bookies online are popping up all the time. This gives you the opportunity to take advantage of multiple welcome bonuses if you already have lots of accounts. Not only that but they bring competitive odds, good in-play betting and loads more. These new betting companies have to do something to attract customers and making them stand out is good for punters.
  2. A new UK betting site will give you a clean break if you've got tired of your usual bookie or you might be caught up in the middle of a losing streak. The change of scenery certainly helps in terms of positive impact for a punter, and it could signal the end of a bad run.
  3. Lucrative welcome bonuses from new UK online bookies could be another morale-boost, over staying with you usual one. An alternative set of markets and odds can offer a unique betting perspective and provide a welcome pat on the shoulder.
  4. There are a wide selection of new betting websites sprouting up each day. And with this, operators like Bet365 and William Hill have set the bar high. This means new arrivalsare pushed to perform even greater in order to be competitive.

New Online Betting Sites By Sport 

When new sports betting sites launch, they are not necessarily the complete package. For instance, Bethard, which launched in 2018, didn't offer horse racing on their sportsbook at first. They later did, but it wasn't very good - and they have since left the UK market.

There are a range of sports the you can place bets on at new UK betting sites. However, the most popular by a country mile are football and horse racing. Other sports betting markets include: boxing, cricket, Formula 1, golf and rugby.


Best New Sites For Football Betting

We ensure that any new betting site that we recommend specialises in football betting markets, as this is ultimately what a large portion of our fans bet on. All the new UK bookmakers will have a huge selection of odds and markets to choose from, with the likes of BetGoodwin amongst the most popular with players.

As we're keen to promote those new UK bookies that offer live streaming too, it's worth mentioning that Fitzdares have a fantastic range of football betting odds. Across these sites and many others from the table above, you'll find odds on all majot competitions - from the Premier League to the Champions League, even the Bundesliga to La Liga as well as smaller, more obscure competitions too.

For more places to enjoy betting on football, make sure you visit our list of football betting sites here.


Best New Sites For Horse Racing Betting

Any self-respecting new bookmaker should have a solid range of horse racing odds. Here at Bet & Skill, we recognise this and recommend these sites. You can bet on any race daily across the UK and Ireland, with the lion's share offering live streams too. We also offer odds on big events like the Cheltenham Festival and the Grand National.

These brand new betting sites for horse racing offer odds on major races around the world, like Australia, Dubai and the USA, with the likes of Betzone and QuinnBet perfect partners for our Nap of the Day predictions. If you're after even more places to enjoy betting on horse racing, be sure to check out our horse racing betting sites here.

Can You Trust New Bookmakers? 

All new bookmakers at Bet & Skill have valid gambling licenses from the UK Gambling Commission and follow strict UKGC regulations. Generally speaking, new sports betting sites with valid UKGC licenses are safe, legal and secure. We have all of the newest betting sites to launch in the UK from 2024 and earlier.


New Betting Site Licences & Regulation UK

If the new bookmaker is listed on Bet & Skill, they will have a valid UK license and keep to all the UKGC regulations that ultimately make them a safe betting site. Though if you find a site not on our new betting sites list, make sure you check out the UKGC website which allows you to search by website. Never sign up to a new online bookie if the site doesn't show as having a valid, in-date UK Gambling license.

How Do New Betting Offers Work? 

New betting sites really push hard for new customers and then to retain that new existing base of players. As we covered earlier, one of the most obvious methods online bookmakers use to do this is through betting offers and bonuses, which come in all shapes and sizes. Betting offers remain one othe biggest draws to new customers, despite having evolved over time. Some of the most common bonuses and offers you'll find at the majority of trusted online bookmakers below.

Free Bets and Free Spins

Free bets are an actual amount of money the new bookmaker online will deposit into your betting account when you register. They typically follow a deposit of your own, and you must remember that the amount in free bets is not the amount of money you can keep and withdraw right away. If you win, the bookie will let you keep the winnings and not the wagering sum of the free bet. At some new bookmakers UK, you have to wager your net winnings before you're even allowed to withdraw those as well.

Deposit Bonus

This is usually shown as a percentage of your total deposit. It is arguably the most popular type of bonus with new bookmakers online and casinos. A deposit bonus can range from 25% to as much as 100% and even more on your first deposit. What this means is on a 50% deposit bonus, you'll be given an extra £10 on a £20 deposit.

Matched Bonus

This is a variation on the deposit bonus. A matched bonus means you get given the amount equal to your initial deposit. As a result, the matched bonus has become one of the most searched bonuses in the online betting industry. The newest online bookmakers as well as the established ones race to offer as lucrative matched bonuses as possible to their players, with sums of free money varying from £10 to £50. There are smaller amounts - and these are often preferred options to higher matched bonuses tied to deposits of up to £100 or more, for the simple reason they will require being played over once before you can withdraw your winnings.

No Deposit Bonus

These are pretty rare bonuses these days. A no deposit bonus is an amount given to new players for opening a new account at a new sportsbook UK. They sound like one of the most appealing types of bonuses, though they normally come with strict wagering requirements and other restrictions that will prevent you from withdrawing the money right away.

Mobile Bonus

Again, these are not as common today, as more and more players are playing naturally on their mobiles anyway. Some new UK online bookmakers will offer specific perks to their players that come from mobile devices, so keep an eye out for them.

Making A Deposit With New Betting Sites 

You've chosen your new bookie. You're happy with the bonus. Now it's important to be aware of the deposit methods the sports betting site of choice has. In an ideal world, the new online bookmaker UK will have lots of deposit methods to choose from, including some of the bigger payment options.

Making a deposit via debit card is the most common option at all new online bookmakers UK. On top of this, e-wallet payment methods like PayPal, Skrill and Neteller are increasingly popular. These are used online for more than just betting and also provide strong security to their users. For more banking methods, you might consider bank transfer. Or bitcoin - as a growing alternative.

The minimum deposit is often £5 but for some new bookies it can be a lot higher. As well as varying by bookmaker, it can also vary by deposit method used. It's key to note that the same card or payment method used is usually the one that the bookie will return winnings to - unless told otherwise.

You might be asked by the online bookmaker to provide some additional details if you choose a different payment method to receive your winnings to. This is normal. It's to comply with money laundering regulations. They are simply following legal guidelines.

Something else to consider is that you may be able to easily transfer money between the new bookies and other products such as casino, poker and bingo (if the gambling site offers these facilities). Transferring money between the sportsbook account and other accounts is often pretty simple. And if you're only interested in the sports market, you can safely ignore this function.

The reason lots of people use payment providers like Skrill for depositing to and withdrawing from online bookmakers is they can be faster and more convenient than bank cards. Bear in mind though that using these alternative methods may exclude you from certain bookmakers welcome offers. That's why it's wise to read the terms and conditions carefully of the welcome deal. Read through our bookmaker reviews for more information on which payment methods are accepted by which bookmakers.

These days, regulations for new online bookies have tightened as the UK Gambling Commission looks to increase protection for its players. This, overall, is great news for the online betting industry and sites. Though it's as a result of this that you may have to put up with the odd inconvenience when trying to open a new online betting account or, for instance, place large bets with a bookie. Sometimes you might be asked to send copies of documents for ID and address verification.

Also, if as a player, you're placing big bets or making large deposits, online betting sites have a responsibility to make sure you can afford to do this. In these circumstances, it's not uncommon for affordability checks to be carried out such as showing your pay slips or proof of funds for money laundering checks. Such requests shouldn't be taken personally, as the brand new bookmakers as well as the more established ones are following the guidelines so as not to face big fines.

Gambling Responsibly 

Here at Bet & Skill, we take pride in promoting responsible gambling. We will only recommend new online bookmakers that have responsible gambling measures in place on their websites. For tips and advice on how to stay in control, consider:

Deposit limits - Close to all new betting sites offer deposit limits, and we recommend all punters set a limit and keep to a budget that they can afford.

Reality checks - We will only list new bookmakers who offer reality checks to monitor your time and money spent on a betting site.

Self-assessment tests - We check to make sure new bookmakers offer self-assessment tests in order to help you if you're considered at risk of developing a gambling problem.

Self-exclusion - Again, all new betting sites listed offer self-exclusion options if you want to take a break or suspend your betting account for 6 months, 1 year, 5 years or longer still.

Tell Us About A New Site 

If you work for a new betting brand, group or platform that's just launched, or is about to launch, you might be interested in having it included in our listing. Before getting in touch, please note you must have a valid UK gambling license to be considered. There are also no guarantees we will feature a brand as all new sites must pass rigorous vetting procedures first.

New Bookmakers FAQs 

Which are the best new bookmakers?

New online bookmakers are being launched all the time. You can see which bookmakers are best by looking at our reviews or checking out our new customer bonuses above.


How long does it take to open a new betting account?

Usually it takes between 2 to 5 minutes to complete the online registration, deposit funds and place the first bet. This can obviously be delayed if you have to go through verifying identification or funds.

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